Williams Fire Apparatus (WFA) Joins PL Custom Body and Equipment Co., Inc. (PLCB

P.L. Custom Body and Equipment Co., Inc. (PLCB) is pleased to announce the addition of Williams Fire Apparatus (WFA) to its growing family of distributors. WFA will be providing sales and service to emergency services providers in the States of Alabama and Georgia. In addition to providing sales and service for PL Custom Emergency Vehicles, WFA will be able to provide remounting and specialty conversions through PLCB as well.

Williams Fire Apparatus’ Matt Williams stated that, “We’re proud to join the PL Custom Emergency Vehicles Family and network of distributors. This completes our strategic plan to offer our customers the best apparatus in the industry serving all of their needs. PL Custom’s dedication to the industry by remaining one of the only independently owned, stable & reliable companies over the years proves their integrity and mission. We share a lot of the same business ethics and morals at Williams Fire. This partnership just makes sense!”

According to Chad Newsome, National Sales Manager for PLCB, “Williams Fire Apparatus is a family-owned business that shares many of the values that have sustained PLCB over the past 74 years. At a time of great turmoil in our industry, PLCB sees great value in partnering with a company that shares its commitment of focusing on the needs of our customers, dealers, and employees. On behalf of all of us here in Manasquan, we wish to express our thanks to Williams Fire Apparatus for joining our family!”

P.L. Custom Body and Equipment Co., Inc. has been in business since 1946 and has been owned by the Smock family since 1970. The company employs 175 people at their Manasquan, NJ plant and sells through a network of 20 independent dealers covering 27 states, the District of Columbia, and also distributes their Rescue 1 product in Canada. PL Custom Emergency Vehicle and Rescue 1 are the manufacturing divisions of the corporation and are proud to maintain a strong reputation as a customer focused designer and manufacturer of high-quality ambulances and rescue vehicles. PLCB continues to grow at a consistent pace, happy to be able to add partners who share our long-term vision for high quality products, outstanding customer service and smart and sustainable growth. We are small by design, family-owned and rich in heritage and tradition.


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